In recent years, fashion consumers have become more conscious of the impact that their clothing choices have on the world around them – and this trend is one that fur consumers are also very aware of.

The European Commission published a survey in 2016** that focused on citizens’ opinion of animal welfare, based on face-to-face interviews with over 27,000 citizens with different social and demographic backgrounds from all EU member states.

The results were clear. More than four in five respondents believed that the welfare of farmed animals should be improved, and were willing to pay more for better animal welfare.

 It’s clear that fur consumers care about animal welfare. We do too. In fact, our high animal welfare standards are a key contributing factor to the consistent quality offered by Kopenhagen Fur. With WelFur, consumers get the transparency and documentation they seek, so they can continue to buy fur without restrictions.

ATTITUDES OF EUROPEANS TOWARDS ANIMAL WELFARE – 2016 SURVEY SUMMARY

  • 27,672 citizens surveyed from all member states.
  • 94% said protecting the welfare of farm animals is important.
  • 89% believe there should be EU legislation that requires people to care for animals used for commercial purposes.
  • 82% think farm animals should be better protected than they are now.
  • 59% of all European citizens are willing to pay 5% more for animal-friendly products.
  • Nine out of ten Europeans believe imported products should respect EU animal welfare standards. They also think the EU should do more to promote animal welfare awareness worldwide.

The results were clear. More than four in five respondents believed that the welfare of farmed animals should be improved, and were willing to pay more for better animal welfare.